GUCAI Pigment

Branding / Packaging Design

    A dialogue between tradition
    and modernity

Companies nowadays often prefer to brand their Chinese painting pigments based on traditional visual images. The brand and visual design of the GUCAI concentrate on generating a dialogue between tradition and modernity by expressing the classical elements with an innovative attempt. The finished visual identity allows the product to stand out in the market with its unique aesthetics.

The logo design concept of GUCAI was derived from the Philosopher's Stone. In this logo, the triangle indicates three divine elements, the square represents four classical elements, and the circle symbolizes that everything belongs to one in philosophy. The three main visual elements, eyes, seal, and emitting light, are arranged by proportion.

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