Yvonne Design was founded in 2015 and mainly focused on visual identity, brand identity, typography, packaging design, illustrations, wayfinding signage systems, and so forth.

As the founder of Yvonne Design, she independently executed many design projects commissioned by companies, galleries, and studios. Yiyi’s design works prefer to create a conversation between visual and audience while paying attention to functionality, usability, and emotional response. She expresses her perspective and attitude through her works and provides deep thoughts and diverse visual language for clients.

Yiyi graduated with a master's degree from the University of Illinois at Chicago in 2022. Her academic interests focus on exploring solutions to solve problems regarding gender inequality and cultural barriers. As a graphic designer with a background in film direction, she explored a range of perspectives through various forms of visual languages, media and methods.